American Journal of Industrial and Business Management

Vol.4 No.1(2014), Paper ID 42318, 6 pages

DOI:10.4236/ajibm.2014.41008

 

The Mechanism of “Big Data” Impact on Consumer Behavior

 

Zilong Fang, Pengju Li

 

College of Management, Shanghai University of Engineering Science, Shanghai, China
College of Management, Shanghai University of Engineering Science, Shanghai, China

 

Copyright © 2014 Zilong Fang, Pengju Li et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article


Z. Fang and P. Li, "The Mechanism of “Big Data” Impact on Consumer Behavior," American Journal of Industrial and Business Management, Vol. 4 No. 1, 2014, pp. 45-50. doi: 10.4236/ajibm.2014.41008.

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