Journal of Software Engineering and Applications

Vol.6 No.4(2013), Paper ID 30463, 11 pages

DOI:10.4236/jsea.2013.64025

 

Decision Tree and Naïve Bayes Algorithm for Classification and Generation of Actionable Knowledge for Direct Marketing

 

Masud Karim, Rashedur M. Rahman

 

Department of Electrical Engineering and Computer Science, North South University, Dhaka, Bangladesh
Department of Electrical Engineering and Computer Science, North South University, Dhaka, Bangladesh

 

Copyright © 2013 Masud Karim, Rashedur M. Rahman et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

Karim, M. and Rahman, R. (2013) Decision Tree and Naïve Bayes Algorithm for Classification and Generation of Actionable Knowledge for Direct Marketing. Journal of Software Engineering and Applications, 6, 196-206. doi: 10.4236/jsea.2013.64025.
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