iBusiness

Vol.4 No.3(2012), Paper ID 23032, 10 pages

DOI:10.4236/ib.2012.43031

 

Explanatory Models of Change of Consumer Behavior Applied to Social Marketing

 

Nayeli Manzano, Luis Rivas, George Bonilla

 

Instituto Politécnico Nacional, México city, México
Instituto Politécnico Nacional, México city, México
CETYS Universidad, Tijuana, México

 

Copyright © 2012 Nayeli Manzano, Luis Rivas, George Bonilla et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article


N. Manzano, L. Rivas and G. Bonilla, "Explanatory Models of Change of Consumer Behavior Applied to Social Marketing," iBusiness, Vol. 4 No. 3, 2012, pp. 246-255. doi: 10.4236/ib.2012.43031.

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