Psychology

Vol.3 No.3(2012), Paper ID 17927, 7 pages

DOI:10.4236/psych.2012.33041

 

Understanding Word-of-Mouth in Counterfeiting

 

Meei-Ying Lan, Fangyi Liu, Cheng-Hsi Fang, Tom M. Y. Lin

 

Department of Business Administration, National Taiwan University of Science and Technology, Taipei City
Department of Business Administration, National Taiwan University of Science and Technology, Taipei City
Department of Marketing and Distribution Management, Ching Yun University, Zhongli City
Department of Business Administration, National Taiwan University of Science and Technology, Taipei City

 

Copyright © 2012 Meei-Ying Lan, Fangyi Liu, Cheng-Hsi Fang, Tom M. Y. Lin et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article


Lan, M. , Liu, F. , Fang, C. and Lin, T. (2012) Understanding Word-of-Mouth in Counterfeiting. Psychology, 3, 289-295. doi: 10.4236/psych.2012.33041.

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