Theoretical Economics Letters

Vol.9 No.6(2019), Paper ID 94532, 16 pages

DOI:10.4236/tel.2019.96123

 

Exploring the Value Dimensions and Their Impact on Customer Loyalty in Indian Banking Services

 

Debajani Sahoo, Achyut Telang

 

Department of Marketing and Strategy, IBS Hyderabad (Constituent of IFHE Deemed University), Hyderabad, India
Department of Marketing and Strategy, IBS Hyderabad (Constituent of IFHE Deemed University), Hyderabad, India

 

Copyright © 2019 Debajani Sahoo, Achyut Telang et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

Sahoo, D. and Telang, A. (2019) Exploring the Value Dimensions and Their Impact on Customer Loyalty in Indian Banking Services. Theoretical Economics Letters, 9, 1938-1954. doi: 10.4236/tel.2019.96123.
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