American Journal of Industrial and Business Management
Vol.9 No.4(2019), Paper ID 92146, 17 pages
DOI:10.4236/ajibm.2019.94073
Research on Mobile Marketing Strategy Based on SICAS Model—A Case Study of Yili Group
Liwen Huang
School of Management, Jinan University, Guangzhou, China
Copyright © 2019 Liwen Huang et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
How to Cite this Article
Download citation as EndNote
Copyright © 2024 by authors and Scientific Research Publishing Inc.
This work and the related PDF file are licensed under a Creative Commons Attribution 4.0 International License.