Open Journal of Social Sciences

Vol.6 No.12(2018), Paper ID 89178, 8 pages

DOI:10.4236/jss.2018.612007

 

Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology

 

Lintong Jiao

 

School of Psychology, Nanjing Normal University, Nanjing, China

 

Copyright © 2018 Lintong Jiao et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article


Jiao, L. (2018) Analysis of the Value of Brand Equity from the Perspective of Consumer Psychology. Open Journal of Social Sciences, 6, 68-75. doi: 10.4236/jss.2018.612007.

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