Theoretical Economics Letters

Vol.8 No.13(2018), Paper ID 87704, 15 pages

DOI:10.4236/tel.2018.813176

 

Big Data Usage Intention of Management Accountants: Blending the Utility Theory with the Theory of Planned Behavior in an Emerging Market Context

 

Ashish Varma

 

Institute of Management Technology, Ghaziabad, India

 

Copyright © 2018 Ashish Varma et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article


Varma, A. (2018) Big Data Usage Intention of Management Accountants: Blending the Utility Theory with the Theory of Planned Behavior in an Emerging Market Context. Theoretical Economics Letters, 8, 2803-2817. doi: 10.4236/tel.2018.813176.

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