Theoretical Economics Letters
Vol.8 No.13(2018), Paper ID 87704, 15 pages
DOI:10.4236/tel.2018.813176
Big Data Usage Intention of Management Accountants: Blending the Utility Theory with the Theory of Planned Behavior in an Emerging Market Context
Ashish Varma
Institute of Management Technology, Ghaziabad, India
Copyright © 2018 Ashish Varma et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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