Open Access Library Journal

Vol.5 No.8(2018), Paper ID 86901, 9 pages

DOI:10.4236/oalib.1104827

 

The Brand Management Evaluation Indicators Model of Agri-Tourism Farms: A Core Competence Perspective

 

Yung-Lun Liu, Li-Ming Ho, Fangyi Liu

 

Department of Tourism, Chienkuo Technology University, Changhua, Taiwan
Department of Marine Leisure Management, National Kaohsiung University of Science and Technology, Kaohsiung, Taiwan
Department of Information Management, National Taiwan University, Taipei, Taiwan

 

Copyright © 2018 Yung-Lun Liu, Li-Ming Ho, Fangyi Liu et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article


Liu, Y. , Ho, L. and Liu, F. (2018) The Brand Management Evaluation Indicators Model of Agri-Tourism Farms: A Core Competence Perspective. Open Access Library Journal, 5, 1-9. doi: 10.4236/oalib.1104827.

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