American Journal of Industrial and Business Management

Vol.8 No.3(2018), Paper ID 83229, 19 pages

DOI:10.4236/ajibm.2018.83041

 

Red or Blue? The Influence of Background Color on Promotion Value Perception

 

Yanxin Yu, Hong Zhou

 

School of Management, Jinan University, Guangzhou, China
School of Management, Jinan University, Guangzhou, China

 

Copyright © 2018 Yanxin Yu, Hong Zhou et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

Yu, Y. and Zhou, H. (2018) Red or Blue? The Influence of Background Color on Promotion Value Perception. American Journal of Industrial and Business Management, 8, 619-637. doi: 10.4236/ajibm.2018.83041.
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