Modern Economy

Vol.8 No.12(2017), Paper ID 80984, 14 pages

DOI:10.4236/me.2017.812099

 

Research on Influence of Shopping APP’s Characteristic on Consumer’s Impulse Buying

 

Zhichao Liu, Zhouwei Lu

 

South China University of Technology, Guangzhou, China
South China University of Technology, Guangzhou, China

 

Copyright © 2017 Zhichao Liu, Zhouwei Lu et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article

Liu, Z. and Lu, Z. (2017) Research on Influence of Shopping APP’s Characteristic on Consumer’s Impulse Buying. Modern Economy, 8, 1484-1498. doi: 10.4236/me.2017.812099.
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