Open Journal of Social Sciences

Vol.2 No.9(2014), Paper ID 49096, 5 pages

DOI:10.4236/jss.2014.29005

 

Analysis of Factors Influencing the Strategic Choice of Brand Architecture

 

Cancan Lu

 

Management School, Shanghai University of International Business and Economics, Shanghai, China

 

Copyright © 2014 Cancan Lu et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article


Lu, C. (2014) Analysis of Factors Influencing the Strategic Choice of Brand Architecture. Open Journal of Social Sciences, 2, 28-32. doi: 10.4236/jss.2014.29005.

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