Journal of Service Science and Management

Vol.2 No.2(2009), Paper ID 464, 12 pages

DOI:10.4236/jssm.2009.22015

 

On Line Media Market and New Advertising Agencies: Analysis of an Italian Case

 

Simone Guercini

 

University of Florence, Florence, Italy

 

Copyright © 2009 Simone Guercini et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article


S. Guercini, "On Line Media Market and New Advertising Agencies: Analysis of an Italian Case," Journal of Service Science and Management, Vol. 2 No. 2, 2009, pp. 117-128. doi: 10.4236/jssm.2009.22015.

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