Open Journal of Business and Management

Vol.2 No.2(2014), Paper ID 45481, 8 pages

DOI:10.4236/ojbm.2014.22013

 

Strategy for Co-Creation of Value with Consumers

 

Sara J. Garski

 

Capella University, Minneapolis, USA

 

Copyright © 2014 Sara J. Garski et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article


Garski, S. (2014) Strategy for Co-Creation of Value with Consumers. Open Journal of Business and Management, 2, 102-109. doi: 10.4236/ojbm.2014.22013.

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