American Journal of Industrial and Business Management

Vol.3 No.1(2013), Paper ID 26795, 5 pages

DOI:10.4236/ajibm.2013.31011

 

Product Ethnicity between the Hammer of Identity and the Anvil of Globalization

 

Jeddi Nabil, Zaiem Imed

 

Faculty of Economic Sciences and Management of Tunis, Campus Universitaire, El Manar II, Tunis
Department of Management, Carthage University, Campus Universitaire Mrezgua, Nabeul, Tunisia

 

Copyright © 2013 Jeddi Nabil, Zaiem Imed et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article


J. Nabil and Z. Imed, "Product Ethnicity between the Hammer of Identity and the Anvil of Globalization," American Journal of Industrial and Business Management, Vol. 3 No. 1, 2013, pp. 86-90. doi: 10.4236/ajibm.2013.31011.

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