iBusiness

Vol.4 No.3(2012), Paper ID 23040, 5 pages

DOI:10.4236/ib.2012.43033

 

Study on the Construction of Enterprise Quality Culture for Brand Strategy

 

Zhi Gao, Jinfu Ye, Yi Huang

 

School of Management, Northwestern Polytechnical University, Xi’an, China
School of Management, Northwestern Polytechnical University, Xi’an, China
School of Management, Northwestern Polytechnical University, Xi’an, China

 

Copyright © 2012 Zhi Gao, Jinfu Ye, Yi Huang et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article


Z. Gao, J. Ye and Y. Huang, "Study on the Construction of Enterprise Quality Culture for Brand Strategy," iBusiness, Vol. 4 No. 3, 2012, pp. 260-264. doi: 10.4236/ib.2012.43033.

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