Journal of Service Science and Management
Vol.5 No.1(2012), Paper ID 18242, 5 pages
DOI:10.4236/jssm.2012.51013
Value Co-Creation by Customer-to-Customer Communication: Social Media and Face-to-Face for Case of Airline Service Selection
Santi Novani, Kyoichi Kijima
Department of Value and Decision Science, Tokyo Institute of Technology, Tokyo, Japan. Department of Value and Decision Science, Tokyo Institute of Technology, Tokyo, Japan.
Copyright © 2012 Santi Novani, Kyoichi Kijima et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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