Journal of Service Science and Management

Vol.5 No.1(2012), Paper ID 18242, 5 pages

DOI:10.4236/jssm.2012.51013

 

Value Co-Creation by Customer-to-Customer Communication: Social Media and Face-to-Face for Case of Airline Service Selection

 

Santi Novani, Kyoichi Kijima

 

Department of Value and Decision Science, Tokyo Institute of Technology, Tokyo, Japan.
Department of Value and Decision Science, Tokyo Institute of Technology, Tokyo, Japan.

 

Copyright © 2012 Santi Novani, Kyoichi Kijima et al. This is an open access article distributed under the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.

 

How to Cite this Article


S. Novani and K. Kijima, "Value Co-Creation by Customer-to-Customer Communication: Social Media and Face-to-Face for Case of Airline Service Selection," Journal of Service Science and Management, Vol. 5 No. 1, 2012, pp. 101-109. doi: 10.4236/jssm.2012.51013.

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