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Open Journal of Business and Management
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Open Journal of Business and Management
ISSN Print:
2329-3284
ISSN Online:
2329-3292
www.scirp.org/journal/ojbm
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ojbm@scirp.org
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Effects of Social Media Marketing on Brand Awareness Based on the Stimulus Organism Response Model in Developing Countries
()
Inonge Lilembalemba
,
Jackson Phiri
Open Journal of Business and Management
Vol.12 No.1
, January 31, 2024
DOI:
10.4236/ojbm.2024.121035
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This article belongs to the Special Issue on
Leading from the Margins: An Intersectional Qualitative Analysis of the Leadership Experiences of Black Mothers
()
Adiyah Aisha Ali
,
Ingrid M. Hayes-Burrell
Open Journal of Business and Management
Vol.12 No.1
, January 31, 2024
DOI:
10.4236/ojbm.2024.121034
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This article belongs to the Special Issue on
SME Strategic Management Practices during the COVID-19 Pandemic in Developing Countries: An Empirical Test of the Threat Rigidity Hypothesis
()
Belinda Miyanda Muyuni
,
Jackson Phiri
Open Journal of Business and Management
Vol.12 No.1
, January 31, 2024
DOI:
10.4236/ojbm.2024.121033
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This article belongs to the Special Issue on
Factors Influencing the Adoption of E-Marketing in the Tourism Industry by SMEs in Developing Countries Based on UTAUT Model
()
Mark Chicha
,
Jackson Phiri
Open Journal of Business and Management
Vol.12 No.1
, January 30, 2024
DOI:
10.4236/ojbm.2024.121032
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This article belongs to the Special Issue on
A Literature Review on the Impact of Artificial Intelligence on the Future of Banking and How to Achieve a Smooth Transition
()
John Smit
Open Journal of Business and Management
Vol.12 No.1
, January 30, 2024
DOI:
10.4236/ojbm.2024.121031
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This article belongs to the Special Issue on
Research on the Influence of Leader Humor on the Proactive Behavior of Post-90s Employees—The Mediating Effect of Positive Emotions and the Moderating Effect of Leader-Member Exchange
()
Xiaotun Chen
,
Bingjie Yang
,
Yixuan Lu
Open Journal of Business and Management
Vol.12 No.1
, January 30, 2024
DOI:
10.4236/ojbm.2024.121030
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This article belongs to the Special Issue on
Contextual Antecedents of E-Commerce Adoption for Supply Chain Management by Retail and Consumer Goods Traders in Developing Countries
()
Jonathan Vincent Ngwira
,
Jackson Phiri
Open Journal of Business and Management
Vol.12 No.1
, January 30, 2024
DOI:
10.4236/ojbm.2024.121029
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This article belongs to the Special Issue on
Business Management and Information Technology
The Impact of Dynamic Capabilities on Performance of Small and Medium Tourism Businesses: A Study for the South-Central Coast Region, Vietnam
()
Vo Tan Phong
,
Vo Thi Tam
Open Journal of Business and Management
Vol.12 No.1
, January 30, 2024
DOI:
10.4236/ojbm.2024.121028
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This article belongs to the Special Issue on
Gender Disparities in Financial Inclusion: An Analysis of India’s Policies and Practices
()
Nimit Dedhia
Open Journal of Business and Management
Vol.12 No.1
, January 30, 2024
DOI:
10.4236/ojbm.2024.121027
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This article belongs to the Special Issue on
Detecting the In-Store Stimulating Factors That Generate Egyptian Consumers’ Impulsive Buying Desire in Large Retail Stores
()
Mostafa Ahmed Shalash
Open Journal of Business and Management
Vol.12 No.1
, January 30, 2024
DOI:
10.4236/ojbm.2024.121026
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This article belongs to the Special Issue on
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