of clicking on SNS advertising:

Consumers cannot understand the value of advertising before clicking, so the attitude of consumers to advertising has an important impact on the intention of clicking. Therefore, advertising companies should give full consideration to consumers’ needs when putting SNS advertisements, and take corresponding strategies to increase consumers’ satisfaction with advertisements.

Cite this paper

Shi, Y.R. (2018) The Impact of Consumer Innovativeness on the Intention of Clicking on SNS Advertising. Modern Economy, 9, 278-285. https://doi.org/10.4236/me.2018.92018


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