Study on Value Chain of Telecom VAS under Transformation Background

Yanming TAN, Jianqiu ZENG

.

DOI: 10.4236/cn.2009.12010                

Abstract

Driven by both technology and market, telecom industry is becoming a part of several converged industries in information society gradually from an independent industry which provides telecom products like voice or data. Under such background, this paper introduces a new value chain model of telecom value-added ser-vices in the new environment, providing theoretic support for transformation of telecom operators.

Keywords

Telecom Transformation, Telecom VAS, Value Chain, Service-Oriented

Conflicts of Interest

The authors declare no conflicts of interest.

References

[1]	L. Bossidy and R. Charan, Confronting Reality [M], CITIC Press, Beijing, 2005.
[2]	W. B. Rouse, “A Theory of Enterprise Transformation, Systems, Man and Cybernetics [J],” IEEE International Conference, Vol. 1, October 10–12, 2005.
[3]	W. B. Rouse, “Enterprises as systems: Essential challenges and approaches to transformation [J],” Engineering Ma- nagement Review, IEEE, Vol. 33, No. 3.
[4]	W. B. Rouse, “Introduction to dynamic systems: Theory, models and application [J],” Proceedings of the IEEE, Vol. 68, No. 9, September 1980.
[5]	W. B. Rouse, J. A. Cannon-Bowers, and E. Salas, “The role of mental models in team performance in complex systems, Systems, Man and Cybernetics [J],” IEEE Transactions, Vol. 22, No. 6, November–December 1992.
[6]	M. R. Halley and C. Bashioum, “Enterprise transfor- mation to a service oriented architecture: Successful patterns, web services [J],” ICWS, Proceedings, IEEE International Conference, July 11–15, 2005.
[7]	D. Paper, “Development and initial testing of a theoretical model of transformation [J],” Proceedings of the 33rd Hawaii International Conference on System Sciences, 2000.
[8]	Benoit Montreuil. Strategic Enterprise Realization and Transformation Processes in the Virtual Organization Era[J]. Engineering and Technology Management, 1996. IEMC 96. Proceedings. International Conference, August 18–20, 1996.
[9]	R. J. Adensamer, “A process-centric approach to enterprise transformation [J],” Network Operations and Management Symposium, IEEE, Vol. 3, pp. 15–19, April 1996.
[10]	M. E. Porter, Competitive Advantage [M], Free Press, 1988.
[11]	H. Mintzberg, The Rise and Fall of Strategic Planning [M], Free Press, 1999.
[12]	J. L. Salvaggio, Te1ecomunication Issue and Choice for Society [M], Longman, 1983.
[13]	E. Hsu, Guide to Comercia1 Te1ecomunications Services [M], Prentice Hall, 1989.
[14]	A. K. Shaw, Strategic Management in Te1ecomunications [M], PPTP, Beijing 2003.
[15]	T. Durand, “Strategizing for innovation: Competence analysis in assessing strategic change [M],” John Wiley, ChiChester, pp. 127–150, 1997.
[16]	G. W. Brock, Te1econununication Po1icy for the Information Age: From Monopoly to Competition [M], Harvard University Press, 1998.
[17]	G. Pogorel, Global Telecommunications Strategies and Technologica1Changes [M], North Holland Press, 1994.
[18]	K. Strouse, Strategies for Success in the New Telecom- munications Marketplace [M], Artech House, 2001.
[19]	O. Jong-Geun, “Global strategic alliances in the telecom- munications industry [J],” Telecommunications Policy, Vo1. 20, No. 9, 1996.
[20]	W. S. Baer, “Telecommunications infrastructure compe- tition: The costs of delay [J],” Telecommunications Policy, Vol. 19, No. 5, 1995.
[21]	J. van Cuilenburg and P. Slaa, “Competition and inno- vation in telecommunications: An empirical analysis of innovative telecommunications in the public interest [J],” Telecommunications Policy, Vol. 19, No.8.
[22]	A. Payne, The Essence of Service Marketing [M], Prentice Hall, 1993.
[23]	Gronroos, Services Marketing and Management [M]. Lexington Book, 1.