Mobile Number Portability: A Case Study of Kenya

Abstract

In the telecommunications industry, mobile numbers are increasingly being seen as an asset of the regulator. The freedom of the customer using it is left to him/her to decide which service provider to use while retaining the same number. Mobile number portability (MNP) has been introduced to provide a platform for this freedom to the customer. The Telecommunications market Regulator in Kenya, the Communication Commission of Kenya (CCK), began the course of mobile number portability in 2010 through newspaper advertisement. The regulator had an aim that in the end, the right customer experience will be provided by the service providers, and help service providers to build profitable and lasting relationships between the service providers and their customer, and to differentiate themselves in the market. In this paper, we seek to evaluate the performance of MNP in Kenya since its launch. This paper seeks to find out how the service has performed after the first three months of operation. We survey and analyze MNP framework in Kenya and compare that to MNP in Japan, Finland, Sweden and Hong Kong to establish the future of MNP in Kenya. It first looks at the MNP framework as used in Kenya and the procedure for reversal in case the customer is dissatisfied with a service provider who moves to and makes a reference to how the service has performed in other markets such as Finland, Sweden, and Hong Kong in order to enable comparative observations. Since there has been very little literature published for countries in Africa, it will only make comments on countries like Egypt, South Africa and Nigeria. Further, it gives recommendations to the participating parties.

Share and Cite:

M. Kimutai, K. Kimutai and A. Mzee, "Mobile Number Portability: A Case Study of Kenya," Technology and Investment, Vol. 4 No. 4, 2013, pp. 255-260. doi: 10.4236/ti.2013.44030.

Conflicts of Interest

The authors declare no conflicts of interest.

References

[1] T. Durukan, I. B. Taylan and T. Dogan, “Mobile Number Portability in Turkey: An Empirical Analysis of Consumer Switching Behavior,” European Journal of Social Sciences, Vol. 20, No. 4, 2011.
[2] H. G. Shakouri, “Impact on Dynamic Behavior of a TwoCompetitor Mobile Market: Stability versus Oscillations,” 2010.
[3] O. B. John, “Telcorum Case Study 2,” 2005.
[4] C. C. O. Kenya, “Statistics,” Nairobi, Kenya, 2010.
[5] T. Smura, “Mobile Number Portability: Case Finland,” 2004.
[6] E. M. Sherine, “Vodafone Numbers Drop as Mobile Subscribers Make the Switch,” Daily News Egypt, 2008.
[7] K. Naidoo, “Middle East & Africa Market Perspective,” Vol. 6, 2006.
[8] A. Oladejo, “Mobile Number Portability in Nigeria: A Note For the NCC,” 2011.
[9] C. C. O. Kenya, “Procedures and Guidelines for the Provision of Mobile Number Portability Services in Kenya,” 2011.
[10] Airtel, “10 reasons to HAMA to Airtel,” 2011.
http://www.nikuhama.com/what-is-mobile-number-portability.aspx
[11] C. C. O. Kenya, “Public Consultation Document on Introduction of Number Portability in Kenya,” Nairobi, 2010.
[12] Safaricom, “Press Release,” Safaricom Limited, Nairobi, 2011.
[13] C. K. N. Bashar, J. Hamza, N. K. Noordin, M. F. A. Rasid and A. Ismail, “The Seamless Vertical Handover between (Universal Mobile Telecommunications System) UMTS and (Wireless Local Area Network) WLAN by Using Hybrid Scheme of Bi-mSCTP in Mobile IP,” 2010.
[14] S. A. Odunaike, “The Impact of Mobile Number Portability on TUT Students On-Line Connectivity,” Presented at the Information Systems Educators Conference, Nashville, 2010.
[15] A. Caruana, “The Impact of Switching Costs on Customer Loyalty: A Study among Corporate Customers of Mobile Telephony,” Journal of Targeting, Measurement, and Analysis for Marketing, Vol. 12, 2004.

Copyright © 2024 by authors and Scientific Research Publishing Inc.

Creative Commons License

This work and the related PDF file are licensed under a Creative Commons Attribution 4.0 International License.