Marketing Management for Consumer Products in the Era of the Internet of Things

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Advances in Internet of Things

ISSN Print: 2161-6817
ISSN Online: 2161-6825
www.scirp.org/journal/ait
E-mail: ait@scirp.org

Google-based Impact Factor: 2.8
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"Marketing Management for Consumer Products in the Era of the Internet of Things"
written by Reinhold Decker, Christian Stummer,
published by Advances in Internet of Things, Vol.7 No.3, 2017

has been cited by the following article(s):

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[4]	Application of Internet of Things in Marketing Management
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[5]	Effect of using Internet of Things for personalized advertisements on consumer buying behaviour
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[6]	Innovative Methods for the Integration of Marketing Concepts and Art Design in Product Design in the Era of Internet of Things
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[7]	Trust-Building Factors and The Adoption of Smart Products–Theoretical Foundations, Significances, and Interdependences
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[8]	Artificial Intelligence and Internet of Things: Revolutionizing the implementation of Customer Relationship Management
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[9]	Scientometric and Bibliometric Analysis in Analytical Marketing Research
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[10]	Exploring the Security Vulnerabilities of Indian Consumers on using Internet of Things for Personalized Advertisements
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[11]	Product Intelligence and Buyers Behavior of Selected Mobile Phones in Nigerian Major Cities
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[12]	The impact of disruptive technology on the manufacturing process, and productivity, in an advanced manufacturing environment.
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[13]	Implikationen des Internet of Things (IoT) für das Customer Relationship Management: Strategisches Kundenverhalten, Preisdiskriminierung und …
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[14]	Research on the Advantage Strategy of Social Network Big Data in Marketing
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[15]	Agent‐based modeling of new product market diffusion: an overview of strengths and criticisms
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[16]	A New Model of the Framework for the Influence of the Internet of Things (IoT) Usage on the Grassroots Innovators' Sustainability
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[17]	Building marketing intelligence capability with the internet of things for competitiveness: empirical evidence of selected retail companies in Oman
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[18]	The use of analytical marketing as an opportunity for business development. A case study
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[19]	Perencanaan Dan Pembuatan Usaha Olahan Pare Menjadi Keripik Yang Enak (Tinjauan Aspek Pemasaran)
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[20]	An Exploration of Rural Small Business Owners Experience with Internet Marketing
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[21]	Generating marketing outcomes through internet of things (IoT) technologies
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[22]	Smart Technology Advancement in the Transition to the Digital Economy
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[23]	Factors influencing consumer's adoption of internet of things: an empirical study from Indian context
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[24]	To trust or not to trust smart consumer products: a literature review of trust-building factors
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[25]	STUDY OF MARKETING MANAGEMENT USING IOT
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[26]	Cloud Data for Marketing in Tourism Sector
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[27]	Integrated approach to the use of logistics and marketing in the system of commodity markets
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[28]	VR Technology in Marketing From the Perspective of Customer Experience
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[29]	Multidisciplinary Perspectives on Challenges in Managing Smart Products and Services
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[30]	Problems and Countermeasures in Marketing Management of Large-Scale Pig Farm Animal Husbandry
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[31]	Identification and Classification of Innovative Applications of Internet of Things in Digital Marketing
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[32]	شناسایی و طبقه‌بندی کاربردهای نوآورانه اینترنت اشیا در بازاریابی دیجیتال‎
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[33]	CfP SBR: Multidisciplinary Perspectives on Challenges in Managing Smart Products and Services
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[34]	The Role of Internet of Things on Electronic Customer Relationship Management: A Conceptual Framework
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[35]	Reaching for the Stars: Consumers' Interpretations of Online Rating Distributions
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[36]	Call for Papers for SBR Special Issue: Multidisciplinary Perspectives on Challenges in Managing Smart Products and Services
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[37]	How product intelligence and brand affect consumption value and intended usage: Evidence from a smart washing machine
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[38]	CONTEMPORARY ISSUES IN USAGE-BASED MARKETING
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[39]	Green media-aware medical IoT system
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[40]	Convergence of IoT and product lifecycle management in medical health care
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[41]	Der Einfluss der Produktintelligenz auf den Konsumentennutzen und die Produktnutzung
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[42]	A Medical-IoT based Framework for eHealth Care
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[43]	Die digitale Revolution und ihre Auswirkungen auf das Destinationsmarketing: Web 1.0, Web 2.0, Web 3.0, Web 4.0
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[44]	A Smart Products Lifecycle Management (sPLM) Framework-Modeling for Conceptualization, Interoperability, and Modularity
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[45]	Nivel de efectividad del marketing relacional en la Financiera Confianza SAA, agencia San Juan de Lurigancho
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[46]	Digital transformation and internationalization process: case studies analysis of italian companies.

[1]	Global Applications of the Internet of Things in Digital Marketing Advances in Marketing, Customer Relationship Management, and E-Services, 2023 DOI:10.4018/978-1-6684-8166-0.ch005

[2]	Global Applications of the Internet of Things in Digital Marketing Advances in Marketing, Customer Relationship Management, and E-Services, 2023 DOI:10.4018/978-1-6684-8166-0.ch018

[3]	Factors Influencing Adoption of IoT and Its Impact on CRM in Banks: Examining the Moderating Role of Gender, Age, and Bank Ownership Type Human Behavior and Emerging Technologies, 2023 DOI:10.1155/2023/5571508

[4]	Trust-Building Factors and The Adoption of Smart Products – Theoretical Foundations, Significances, and Interdependences SSRN Electronic Journal , 2022 DOI:10.2139/ssrn.4171730

[5]	Innovative Methods for the Integration of Marketing Concepts and Art Design in Product Design in the Era of Internet of Things Wireless Communications and Mobile Computing, 2022 DOI:10.1155/2022/8435815

[6]	Computational Intelligence Techniques for Green Smart Cities Green Energy and Technology, 2022 DOI:10.1007/978-3-030-96429-0_19

[7]	How Do Review Party's Identity Cues Influence Consumers' Online Review Adoption Intention? Frontiers in Psychology, 2022 DOI:10.3389/fpsyg.2022.865877

[8]	Effect of using Internet of Things for personalized advertisements on consumer buying behaviour Journal of Statistics and Management Systems, 2022 DOI:10.1080/09720510.2022.2079197

[9]	Artificial Intelligence and Internet of Things: Revolutionizing the implementation of Customer Relationship Management 2022 ASU International Conference in Emerging Technologies for Sustainability and Intelligent Systems (ICETSIS), 2022 DOI:10.1109/ICETSIS55481.2022.9888821

[10]	Ambient Intelligence and Internet of Things 2022 DOI:10.1002/9781119821847.ch9

[11]	Research on the Advantage Strategy of Social Network Big Data in Marketing 2021 2nd International Conference on Computers, Information Processing and Advanced Education, 2021 DOI:10.1145/3456887.3457106

[12]	Agent‐based modeling of new product market diffusion: an overview of strengths and criticisms Annals of Operations Research, 2021 DOI:10.1007/s10479-021-03944-1

[13]	"Smart Technologies" for Society, State and Economy Lecture Notes in Networks and Systems, 2021 DOI:10.1007/978-3-030-59126-7_50

[14]	Research on the Advantage Strategy of Social Network Big Data in Marketing 2021 2nd International Conference on Computers, Information Processing and Advanced Education, 2021 DOI:10.1145/3456887.3457106

[15]	Agent‐based modeling of new product market diffusion: an overview of strengths and criticisms Annals of Operations Research, 2021 DOI:10.1007/s10479-021-03944-1

[16]	Special Section: Multidisciplinary Perspectives on Challenges in Managing Smart Products and Services Schmalenbach Business Review, 2020 DOI:10.1007/s41464-020-00104-z

[17]	Generating Marketing Outcomes through Internet of Things (IoT) Technologies Sustainability, 2020 DOI:10.3390/su12229670

[18]	Smart Trends in Computing and Communications Smart Innovation, Systems and Technologies, 2020 DOI:10.1007/978-981-15-0077-0_16

[19]	VR Technology in Marketing From the Perspective of Customer Experience IEEE Access, 2020 DOI:10.1109/ACCESS.2020.3021690

[20]	To trust or not to trust smart consumer products: a literature review of trust-building factors Management Review Quarterly, 2019 DOI:10.1007/s11301-019-00171-8

[21]	Der Einfluss der Produktintelligenz auf den Konsumentennutzen und die Produktnutzung Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung, 2018 DOI:10.1007/s41471-018-0054-4

[22]	A Medical-IoT based Framework for eHealth Care 2018 International Symposium in Sensing and Instrumentation in IoT Era (ISSI), 2018 DOI:10.1109/ISSI.2018.8538031

Follow SCIRP

	+1 323-425-8868
	customer@scirp.org
	+86 18163351462(WhatsApp)
	1655362766

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