Author(s)

Renyuan Dou, Gaowei Dong

School of Marxism, China Pharmaceutical University, Nanjing, China.

The research object of this paper is the graduates of Jiangsu Province in 2019. It mainly explores their professional values in the era of big data, and relates to the influence of personal subjective will and professional values on employment choices. Starting from the background and significance of the introduction, this paper understands the influencing factors and roles of professional values and the influence of employment choices. By designing questionnaires and issuing questionnaires, collecting data and analyzing the correlation, we can find out how college students “personal characteristics and professional values affect their employment choices, and the relationship between professional values and employment choices. In order to provide some suggestions for college students’ career planning, college students” career choice education and the criteria for enterprises to recruit new graduates.

Big Data, College Employment, Value Orientation

Dou, R. and Dong, G. (2019) Research on the Value Orientation of Employment in Colleges and Universities under the Age of Big Data. Open Journal of Social Sciences, 7, 49-57. doi: 10.4236/jss.2019.78004.