Author(s)

Minchao Liao, Lili Fan

School of Economics and Management, Southwest Jiaotong University, Chengdu, China.

In the background of cut-throat competition in the FMCG industry, work behaviors of the salesman at the forefront of the business play an important role to achieve the marketing objectives. Based on the sales behaviors and related scale development theory, and following the logic of analyzing FMCG sales order work stages first, and then the sales order work contents of each stage, and the work behavior characteristics of sales order of each stage at last, the work behavior of FMCG salesman is discussed in this paper.

Sales Order, Work Behavior, Fast-Moving Consumer Goods, Rating Scale, Measurement-Item

Liao, M. and Fan, L. (2014) Work Behavior Analysis of FMCG Salesman. Open Journal of Business and Management, 2, 227-230. doi: 10.4236/ojbm.2014.23028.