In the era of industrialization, automatic machines become an integral part of human life. These machines help to reduce the time needed to do a specific task. Nowadays, human life becomes more competitive and faster than the previous. Automation brought about by technology has saved human effort and time to a large extent. Slicing vegetables are a risky and time-consuming task in our busy life. This project is aimed at solving above stated problems by introducing a special product named Automatic Vegetable Chopper. This chopper is mainly designed to reduce human effort and make the job of chopping vegetables much easier and faster. Its main features are fully automated, easily portable, less power consumption and changeable stainless, sharp blade, etc. This product is designed and established by following a structured product design process and with the help of a board of design engineers. Product planning, customer needs identifying, product specification, concept screening, concept scoring and bill of materials are tools that mainly used to accomplish this task. Finally, this paper also suggests various techniques and opportunities of product planning in manufacturing industries as future recommendations.