Share This Article:

Network Based Technology Roadmapping for Future Markets: Case of 3D Printing

Abstract Full-Text HTML Download Download as PDF (Size:3390KB) PP. 137-156
DOI: 10.4236/ti.2014.53014    4,402 Downloads   5,925 Views   Citations

ABSTRACT

A clear and understandable Technology Roadmap (TRM) is necessary to planning and navigating change in the product development process. The fabric of the 3D printing landscape is complex and difficult to understand from single snapshot approach and a TRM is only as useful as it is understandable and easily communicable. Successful Technology Roadmapping involves expert industry analysis, technology expertise, and visual story telling. This research builds upon the principles of existing Technology Roadmapping practices to develop models that apply to the consumer market of the 3D content-to-print industry. In managing the involved complexity, multiple tools and methods have been explored, focusing on the efficacy and legibility of TRM’s. Literature review, analysis of market forces, patent analysis, and quality functional deployment (QFD) were used to establish current and future market drivers and subsequent product features. Technology forecasting and scenario analysis were then used to create product portfolios for 3D content manufactures. The application and research explored creating two future product scenario’s; a low cost (LC) product that would maintain the current state of the art performance metrics tailored to the mass market consumer and a high performance (HP) product that would continue to push the capability of the at home manufacturing performance. These bifurcating foci further complicate the visual illustration of these roadmaps. An exercise in visual display of a large blanket of networks and relationships has led to a powerful tool used to identify future reach and impacts of early technological investments.

Conflicts of Interest

The authors declare no conflicts of interest.

Cite this paper

Tucker, K. , Tucker, D. , Eastham, J. , Gibson, E. , Varma, S. and Daim, T. (2014) Network Based Technology Roadmapping for Future Markets: Case of 3D Printing. Technology and Investment, 5, 137-156. doi: 10.4236/ti.2014.53014.

References

[1] 3D Systems (2013) 3D Systems Investor Day Presentation. 2013 Edition, Rock Hill.
[2] Cubify—Express Yourself in 3D. http://cubify.com/cube/specs.aspx
[3] Daim, T.U. and Oliver, T. (2008) Implementing Technology Roadmap Process in the Energy Services Sector: A Case Study of a Government Agency. Technological Forecasting and Social Change, 75, 687-720.
http://dx.doi.org/10.1016/j.techfore.2007.04.006
[4] Phaal, R., Farrukh, C.J.P. and Probert, D.R. (2004) Technology Roadmapping—A Planning Framework for Evolution and Revolution. Technological Forecasting and Social Change, 71, 5-26.
http://dx.doi.org/10.1016/S0040-1625(03)00072-6
[5] Groenveld, P. (2007)Roadmapping Integrates Business and Technology. Research Technology Management, 50, 49-58.
[6] Tenenbaum, D. (2013) 3-D Printing: Wave of the Future. The Why Files University of Wisconsin-Madison.
http://whyfiles.org/2013/3-d-printing-wave-of-the-future/
[7] 3D Systems Stereolithography Process. http://www.youtube.com/watch?v=V3URKrviXd8
[8] Excell, J. and Nathan, S. (2010) The Rise of Additive Manufacturing. The Engineer.
http://www.theengineer.co.uk/in-depth/the-big-story/the-rise-of-additive-manufacturing/1002560.article
[9] Perez, B. (2013) 3D Printing Pioneer Scott Crump’s Kitchen Experiment—South China Morning Post. South China Morning Post.
[10] FDM Technology, about Fused Deposition Modeling. Strataysys Websibe, 2013.
http://www.stratasys.com/3d-printers/technology/fdm-technology
[11] FDM (Fused Deposition Modeling). RP World. Net, Summary Corporation.
http://rpworld.net/cms/index.php/additive-manufacturing/rp-rapid-prototyping/fdm-fused-deposition-modeling-.html
[12] Lou, A. and Grosvenor, C. (2012) Selective Laser Sintering, Birth of an Industry. University of Austin Cockrell School of Engineering. http://www.me.utexas.edu/news/2012/0712_sls_history.php#ch4
[13] Chan, L.K. and Wu, M.L. (2002) Quality Function Deployment: A Literature Review. European Journal of Operational Research, 143, 463-497.
[14] Mohr, J.J., Sengupta, S. and Slater, S. (2009) Marketing of High-Technology Products and Innovations. 2nd Edition, Prentice Hall, New Jersey, 132.
[15] Whadcock, I. (2012) A Third Industrial Revolution. The Economist, New York.
[16] Wagreich, S. (2013) Just Press Print: The New Industrial Age. Inc. Magazine.
http://www.inc.com/magazine/201305/sam-wagreich/just-press-print-the-new-industrial-age.html
[17] Wand, J. (2013) How a Small Distillery Is Rethinking Manufacturing.
http://www.entrepreneur.com/article/225765#ixzz2Yy5td1jv
[18] Steadman, I. (2013) The Race to Build the First 3D-Printed Building.
[19] Savitz, E. (2012) Manufacturing the Future: 10 Trends to Come in 3D Printing. Forbes.
http://www.forbes.com/sites/ciocentral/2012/12/07/manufacturing-the-future-10-trends-to-come-in-3d-printing/
[20] Does A $347 3-D Printer Mean the Future Is Here? Or Just Paper-Thin Progress?
[21] Sharma, R. (2013) What Is the Thinking behind Microsoft’s 3D Printed Future? Forbes.
http://www.forbes.com/sites/rakeshsharma/2013/07/19/what-is-the-thinking-behind-microsofts-3d-printed-future/
[22] Moilanen, J. (2012) Statistical Studies of Peer Production. Manufacturing in Motion: First Survey on 3D Printing Com-munity. http://surveys.peerproduction.net/2012/05/manufacturing-in-motion/2/
[23] Jewell, C. (2013) 3-D Printing and the Future of Stuff. WIPO Magazine, Geneva.
[24] Lipson, H. and Kurman, M. (2013) What We Do Know about the Future of 3D Printing.
http://bigthink.com/in-their-own-words/what-we-do-know-about-the-future-of-3d-printing
[25] Friedman, P. (2012) The Achilles’ Heel of 3D Printing. Innovation Investment Journal.
[26] Allen, N. (2013) Why 3D Printing Is Overhyped (I Should Know, I Do It For a Living). Gizmodo.
http://gizmodo.com/why-3d-printing-is-overhyped-i-should-know-i-do-it-fo-508176750
[27] Li, B. and Church, K. (2007) 3D Printing with Active Mixing and Depositing & Patterning of Materials. Whitepaper, nScrypt, Maryland.
[28] Lane, B. (2012) Are On-Demand Manufacturing Sites Changing the Market? Thomasnet News: Industry Market Trends.
http://news.thomasnet.com/IMT/2012/08/07/are-on-demand-manufacturing-sites-changing-the-market/
[29] Rawsthorn, A. (2013) Catching up to 3D Printing; Digital Manufacturing Takes off as Technology Gets ever More Efficient. International Herald Tribune, 3-5.
[30] Zoran, A. (2013) Hybrid Basketry: Interweaving Digital Practice within Contemporary Craft. Leonardo, 46, 324-331. http://dx.doi.org/10.1162/LEON_a_00603
[31] Lemu, H.G. (2012) Study of Capabilities and Limitations of 3D Printing Technology. AIP Conference Proceedings, 1431, 857-865.
[32] Making Silicone Chips. Intel. http://www.intel.com/content/www/us/en/history/museum-making-silicon.html
[33] Lecture: IC Fabrication Technology-History. University of S. Alabama, Mobile, Alabama.
[34] Years, T., Laserjet, H.P. and Printers, I. (2004) Twenty Years of Innovation: HP LaserJet and Inkjet Printers 1984- 2004. 1-25.
[35] Phaal, R. and Muller, G. (2009) An Architectural Framework for Roadmapping: Towards Visual Strategy. Technological Forecasting and Social Change, 76, 39-49. http://dx.doi.org/10.1016/j.techfore.2008.03.018

  
comments powered by Disqus

Copyright © 2019 by authors and Scientific Research Publishing Inc.

Creative Commons License

This work and the related PDF file are licensed under a Creative Commons Attribution 4.0 International License.