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The Development History of Chinese TV Audience Ratings and Its Critical Thinking

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DOI: 10.4236/ajc.2014.22006    6,076 Downloads   7,753 Views   Citations
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ABSTRACT

Along with Chinese economic system transition from a planned economy to market economy, Chi-nese television audience survey also implements the changes from the audience’s letters, calls, collective and individual interviews in the 1980s, to the TV audience ratings of the 1990s. But the TV audience ratings purely take the AD share and economic interests as the guidance, under the globalization era background, not only can greatly reduce the TV programs quality, but also even-tually lead to the crisis of Chinese traditional culture.

Conflicts of Interest

The authors declare no conflicts of interest.

Cite this paper

Chang, Q. (2014) The Development History of Chinese TV Audience Ratings and Its Critical Thinking. Advances in Journalism and Communication, 2, 52-57. doi: 10.4236/ajc.2014.22006.

References

[1] Liu, J. M. et al. (1998). The Analysis Report of the National Television Audience Sample Survey in 1997//Luoming etc. The Report of Chinese Television Audience. Beijing: Social Sciences and Academic Press, 10.
[2] Liu, Y. N. (2006). The Analysis of Television Ratings: Investigation, Analysis and Application. Beijing: The Communication University of China Publishing House, 233-243.
[3] Shi, T. Y. (2003). TV Criticism Theory. Beijing: China Broadcasting and Television Press.
[4] Zhang, X. L. (2009). The Cultural Crisis in the Ratings Era—To the Rating Phenomenon of the “Ugly Wudi” as a Case. Journal of Advertising Observatory (Comprehensive), 38-40.
[5] Zheng, W. D. (2002). Ratings and Ratings Investigation/Focus on Ratings. Beijing: Beijing Broadcasting Institute Press, 3.

  
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