Share This Article:

Strategic Innovation Planning and Partnerships: Aligning Market, Products/Services/Processes and Technologies

DOI: 10.4236/ti.2013.41001    5,472 Downloads   9,177 Views   Citations

ABSTRACT

There are different tools to support the innovation planning, however, the paradigm of open innovation shows that there is a need to adopt different partners in the development of technology, product, service or process, and many of the proposals in the literature ignore this theme on the innovation process. This study proposes a generic model to strategic innovation planning, especially for technology push approach. The model was developed from an action research and literature review, which includes these elements. It contains three different stages ranging from the identification of markets and possible partners to carry out a strategic plan for innovation. The application identifies the technology core of the organization and possible technology, products, services or processes to be developed. Results on the practical application of the model over different innovation processes can be objects of future research.

Conflicts of Interest

The authors declare no conflicts of interest.

Cite this paper

M. Caetano and D. Amaral, "Strategic Innovation Planning and Partnerships: Aligning Market, Products/Services/Processes and Technologies," Technology and Investment, Vol. 4 No. 1, 2013, pp. 1-6. doi: 10.4236/ti.2013.41001.

References

[1] K. B. Clark and S. C. Wheelwright, “Managing New Product and Process Development: Text and Cases,” Free, New York, 1993.
[2] D Clausing, “Total Quality Development: A Step-By-Step Guide to World-Class Concurrent Engineering,” American Society of Mechanical Engineers Press, New York, 1993.
[3] R. G. Cooper, “Managing Technology Development Projects,” Research Technology Management, Vol. 49, No. 6, 2006, pp. 23-31.
[4] C. M. Creveling, J. L. Slutsky and D. Antis, “Design for Six Sigma,” In: Technology & Product Development, Prentice Hall, New Jersey, 2003.
[5] A. Khurana and S. R. Rosenthal, “Towards Holistic “Front Ends: In New Product Development,” Journal of Product Innovation Management, Vol. 15, No. 1, 1998, pp. 57-74. doi:10.1016/S0737-6782(97)00066-0
[6] S. Lee, S. Kang, Y. Park and Y. Park, “Technology Roadmapping for R & D Planning: The Case of the Korean Parts and Materials Industry,” Technovation, Vol. 27, No. 8, 2007, pp. 433-445. doi:10.1016/j.technovation.2007.02.011
[7] R. E. Albright and T. A. Kappel, “Technology Roadmapping: Roadmapping the Corporation,” Research-Technology Management, Vol. 46, No. 2, 2003, pp. 31-41.
[8] M. Caetano and D. C. Amaral, “Roadmapping for Technology Push and Partnership: A Contribution for Open Innovation Environments,” Technovation, Vol. 31, No. 7, 2011, pp. 320-335. doi:10.1016/j.technovation.2011.01.005
[9] T. Daim and T. Oliver, “Implementing Technology Roadmap Process in the Energy Services Sector: A Case Study of a Government Agency,” Technological Forecasting and Social Change, Vol. 75, No. 5, 2008, pp. 687-720. doi:10.1016/j.techfore.2007.04.006
[10] C. J. P. Farrukh, R. Phaal and D. R. Probert, “Technology Roadmapping: Linking Technology Resources into Business Planning,” International Journal of Technology Management, Vol. 26, No. 1, 2003, pp. 2-19. doi:10.1504/IJTM.2003.003140
[11] N. Gerdsri, R. S. Vatananan and S. Dansamasatid, “Dealing with the Dynamics of Technology Roadmapping Implementation: A Case Study,” Technological Forecasting & Social Change, Vol. 76, No. 1, 2009, pp. 50-60. doi:10.1016/j.techfore.2008.03.013
[12] C. Holmes and M. Ferrill, “The Application of Operation and Technology Roadmapping to Aid Singaporean SMES Identifies and Selects Emerging Technologies,” Technological Forecasting & Social Change, Vol. 72, No. 3, 2005, pp. 349-357. doi:10.1016/j.techfore.2004.08.010
[13] R. N. Kostoff and R. R. Schaller, “Science and Technology Roadmaps,” IEEE Transactions on Engineering Management, Vol. 48, No. 2, 2001, pp. 32-143.
[14] M. G. Oliveira and H. Rozenfeld, “Integrating Technology Roadmapping and Portfolio Management at The FrontEnd of New Product Development,” Technological Forecasting & Social Change, Vol. 77, No. 8, 2010, pp. 1339-1354. doi:10.1016/j.techfore.2010.07.015
[15] R. Phaal, C. J. P. Farrukh and D. R. Probert, “T-Plan: Fast Start to Technology Roadmapping,” Institute of Manufacturing, Cambridge University, Cambridge, 2001.
[16] R. Wells, R. Phaal, C. J. P. Farrukh and D. Probert, “Technology Roadmapping for a Service Organization,” Research-Technology Management, Vol. 47, No. 2, 2004, pp. 46-51.
[17] H. W. Chesbrough, “Open Innovation: The New Imperative for Creating and Profiting from Technology,” Harvard Business School Press, Boston, 2006.
[18] U. Lichtenthaler, “Technology Exploitation in the Context of Open Innovation: Finding the Right ‘Job’ for Your Technology,” Technovation, Vol. 30, No. 7-8, 2010, pp. 429-435. doi:10.1016/j.technovation.2010.04.001
[19] E. K. R. E. Huizingh, “Open Innovation: State of the Art and Future Perspectives,” Technovation, Vol. 31, No. 1, 2011, pp. 2-9. doi:10.1016/j.technovation.2010.10.002
[20] M. K. Badawy, “Is Open Innovation a Field Of Study or a Communication Barrier to Theory Development? A Perspective,” Technovation, Vol. 31, No. 1, 2011, pp. 6567. doi:10.1016/j.technovation.2010.09.006
[21] G. M. Scott, “Strategic Planning for High-Tech Product Development,” Technology Analysis and Strategic Management, Vol. 13, No. 3, 2001, pp. 343-364. doi:10.1080/09537320120088174
[22] G. M. Scott, “Still not Solved: The Persistent Problem of IT Strategic Planning,” Communications of the Association for Information Systems, Vol. 16, No. 1, 2005, p. 904.
[23] A. P. Schulz, D. P. Clausing, E. Fricke and H. Nigel, “Development and Integration of Winning Technologies as Key to Competitive Advantage,” Systems Engineering, Vol. 3, No. 4, 2000, pp. 180-211. doi:10.1002/1520-6858(2000)3:4<180::AID-SYS2>3.0.CO;2-H
[24] D. E. Whitney, “Assemble a Technology Development Toolkit,” Research Technology Management, Vol. 50, No. 5, 2007, pp. 52-58.
[25] C. Kim, H. Kim, S. H. Han, C. Kim, M. K. Kim and S. H. Park, “Developing a Technology Roadmap for Construction R & D through Interdisciplinary Research Efforts,” Automation in Construction, Vol. 18, No. 3, 2009, pp. 330-337. doi:10.1016/j.autcon.2008.09.008
[26] J. Lee, C. Lee and T. Kim, “A Practical Approach for Beginning the Process of Technology Roadmapping,” International Journal of Technology Management, Vol. 47, No. 4, 2009, pp. 306-321. doi:10.1504/IJTM.2009.024432
[27] S. Lee, B. Yoon, C. Lee and J. Park, “Business Planning Based on Technological Capabilities: Patent Analysis for Technology-Driven Roadmapping,” Technological Forecasting & Social Change, Vol. 76, No. 6, 2009, pp. 769-786. doi:10.1016/j.techfore.2009.01.003
[28] U. Lichtenthaler, “Integrated Roadmaps for Open Innovation,” Research Technology Management, Vol. 51, No. 3, 2008, pp. 45-49. doi:10.1287/mnsc.1060.0641
[29] V. L. Mitchell and B. R. Nault, “Cooperative Planning, Uncertainty, and Managerial Control in Concurrent Design,” Management Science, Vol. 53, No. 3, 2007, pp. 375-389.
[30] R. Mcadam, T. O’Hare and S. Moffett, “Collaborative Knowledge Sharing in Composite New Product Development: An Aerospace Study,” Technovation, Vol. 28, No. 5, 2008, pp. 245-256. doi:10.1016/j.technovation.2007.07.003
[31] P. Brereton, B. A. Kitchenham, D. Budgen, M. Turner and M. Khalil, “Lessons from Applying the Systematic Literature Review Process Within the Software Engineering Domain,” Journal of Systems and Software, Vol. 80, No. 4, 2007, pp. 571-583. doi:10.1016/j.jss.2006.07.009
[32] P. Coughlan and D. Coghlan, “Action Research: Action Research for Operations Management,” International Journal of Operations & Production Management, Vol. 22, No. 2, 2002, pp. 220-240. doi:10.1108/01443570210417515
[33] S. Ottosson, “Participation Action Research: A Key to Improved Knowledge of Management,” Technovation, Vol. 23, No. 2, 2003, pp. 87-94. doi:10.1016/S0166-4972(01)00097-9
[34] R. G. Cooper, “Perspective: The Stage-Gate? Idea-toLaunch Process-Update, What’s New, and Nexgen System,” Journal of Product Innovation Management, Vol. 25, No. 3, 2008, pp. 213-232. doi:10.1111/j.1540-5885.2008.00296.x

  
comments powered by Disqus

Copyright © 2018 by authors and Scientific Research Publishing Inc.

Creative Commons License

This work and the related PDF file are licensed under a Creative Commons Attribution 4.0 International License.