S. Han, S. Gupta and D. R. Lehmann, “Consumer price Sensitivity and Price Thresholds,” Journal of Retailing, Vol. 77, No. 4, 2001, pp. 435-456.doi10.1016/S0022-4359(01)00057-4 - References

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S. Han, S. Gupta and D. R. Lehmann, “Consumer price Sensitivity and Price Thresholds,” Journal of Retailing, Vol. 77, No. 4, 2001, pp. 435-456. doi:10.1016/S0022-4359(01)00057-4

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