TITLE:
The Impact of Consumer Culture and Neoliberalism on the FIFA World Cups
AUTHORS:
Rui Bao
KEYWORDS:
The FIFA World Cups, Consumer Culture, Neoliberalism, Impact
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.11 No.11,
November
29,
2023
ABSTRACT: The
FIFA World Cups is one of the premier global sporting competitions in the
world. Consumer culture and neoliberalism have played an important role of the
global popularity of the tournament. A qualitative research method was used in
this study to identify who benefits most and least from this globalised
football competition under the perspective of consumer culture and neoliberalism.
This paper also critically discusses the
impact of consumer culture and neoliberalism on the FIFA World Cups today.