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https://doi.org/10.1016/j.indmarman.2019.02.016

has been cited by the following article:

• TITLE: Factors Affecting E-Marketing in Developing Countries: A Systematic Review

  AUTHORS: Mihretu Shanko, Shimelis Zewdie

  KEYWORDS: E-Marketing, Electronic Marketing, E-Business, E-Payment, Barriers, Factors, Adoption, Africa and Developing Countries

  JOURNAL NAME: Open Journal of Business and Management, Vol.11 No.5, September 19, 2023

  ABSTRACT: Electronic marketing is moving elements of marketing strategies and activities on a computerized, networked environment such as the internet. Electronic marketing is growing at a dramatic pace and it is impacting customer and market behaviors. This has driven businesses to begin adopting e-marketing as the primary method of marketing in order to fulfill the expectations of their targeted clients. For the review process, 208 papers were identified from the online search databases and journal sites and after critically looking into their abstracts, conclusions, contents, years of publication and geographical locations of studies, only 31 were selected for the review process. Hence, the finding of the systematic review indicated that in developing countries, some of the major factors include lack of financial capacity and skilled man power, inadequate IT infrastructure and government support, low use of internet by customers and suppliers, high cost of technology adoption and absence of regulatory framework.