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https://doi.org/10.5539/ijbm.v17n12p90

has been cited by the following article:

• TITLE: An Analysis of the Recovery Path of the Consumer Sector in the Post-Pandemic Era

  AUTHORS: Wenbo Lyu, Jiayi Zhu, Yunan Ding, Keming Zhang

  KEYWORDS: Post-Pandemic Era, Consumption Recovery, Roller Conduction Effect

  JOURNAL NAME: Open Journal of Business and Management, Vol.11 No.3, May 23, 2023

  ABSTRACT: This paper proposes a referencable pattern of the recovery of the consumption sector, a new dimension to observe and evaluate the intrinsic value of the consumption sector, and proposes the concept of sensory-based consumption and the ranking of the weights of different categories; creates the concept of digital consumption index, coupled with digital RMB index and China-style digital economy index. Finally, we explain the internal logic of digital consumption as a consumption upgrade tool and a higher valuation target in the context of China’s economic performance in 2022 and the Chinese government’s policy in 2023, leading to the investment strategy of roller conduction effect.