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https://doi.org/10.3724/SP.J.1041.2018.00678

has been cited by the following article:

• TITLE: Advertising Competition in Mixed Oligopoly: From the Perspective of Shareholding Reform of China’s State-Owned Enterprises

  AUTHORS: Qian Zhang, Hongjin Xiang

  KEYWORDS: Shareholding Reform, Social Welfare, Advertising Competition, State-Owned Enterprises

  JOURNAL NAME: Theoretical Economics Letters, Vol.13 No.2, April 10, 2023

  ABSTRACT: The model of considering state-owned enterprises with shareholding reform in the mixed oligopoly market is considered to compete with private enterprises in advertising, and the impact of the proportion of state shares on advertising competition is explored. We found that within a certain range, with the increase in the proportion of state-owned shares, the advertising level of state-owned enterprises and private enterprises is declining, and the advertising level of the entire industry is declining. The impact of state-owned shares on output and profits was also explored. Finally, the changes in the market advertising level before and after the shareholding reform were compared, and it was found that the advertising level of the market after the reform was higher than that before the reform.