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Folkvord, F., Roes, E., & Bevelander, K. (2020). Promoting Healthy Foods in the New Digital Era on Instagram: An Experimental Study on the Effect of a Popular Real versus Fictitious Fit Influencer on Brand Attitude and Purchase Intentions. BMC Public Health, 20, Article No. 1677.
https://doi.org/10.1186/s12889-020-09779-y
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