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https://doi.org/10.4324/9781410602428-7

has been cited by the following article:

• TITLE: Mass Media and Children, Alertness Should Be Crucial for Safety (Including a Case of Media in Tanzania)

  AUTHORS: Mboza Lwandiko

  KEYWORDS: Mass Media, Television, Unethical Content, Children and Tanzania

  JOURNAL NAME: Advances in Journalism and Communication, Vol.10 No.4, December 7, 2022

  ABSTRACT: This article articulates the effects of the advancement of Mass Media, and how advantageous it is to society, but how should it be used with caution as it also holds ineffective causes, especially for young adults and children. All groups of people are called to use it attentively, but particularly parents and guardians are further provided with suggestions on how to guide their children in the use. The study focused on a descriptive approach, deliberately involving identified and selected individuals who are knowledgeable and suitable to the area of interest. The situation of the progress state of Mass Media is expressed with mere examples of the effects of Mass Media stated by different scholars, Media personnel and other involved individuals in the area of study, with a focus on television medium, in the case of an East African Country—Tanzania, but also globally and with New Media use.