TITLE:
Forecasting the New Trends about the Consumer Behavior in the Cruise Industry Post COVID-19
AUTHORS:
Ana Lucia Rodrigues da Silva, Reinaldo Castro Souza
KEYWORDS:
Cruise Industry, COVID-19, Sanitary and Health Protocols, Quantitative Sur-vey, Forecasting, Brazilian’s Cruisers
JOURNAL NAME:
Journal of Data Analysis and Information Processing,
Vol.10 No.1,
February
23,
2022
ABSTRACT: This paper presented the new sanitary and health protocols implemented by cruise companies in
order to internationally resuming the industry. The perception of Brazilians regarding these new protocols was identified
through a quantitative survey with a sample of 412 Brazilian respondents,
carried out between May and June
2021. As main results, sanitary and health protocols that do not affect
their experiences on board were identified, as well as those protocols that
compromised the experience perceived by the future traveler. The respondents’ propensity to travel on cruise ships and their
perceptions about the influence of the ship size, the number of ports of call, nationalities on board, the number of guests, among other aspects, were also analyzed. Finally, in
the final section of this paper, we
presented an estimation of the expected number of cruisers for the 21/22 cruising
season in Brazil, based on a kind Bayesian argument, considering different
scenarios for the forthcoming season.