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Henseler, J., Ringle, C. M., & Sinkovics, R. R. (2009). The Use of Partial Least Squares Path Modeling in International Marketing. In R. R. Sinkovics, & P. N. Ghauri (Eds.), New Challenges to International Marketing (pp. 277-319). Emerald Group Publishing Limited.
https://doi.org/10.1108/S1474-7979(2009)0000020014
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