TITLE:
What Are the Core Elements Necessary for Effective Digital Asset and Media Management Practice?
AUTHORS:
Mengyu Xing
KEYWORDS:
Digital Asset Management, DAM System, Metadata, User Needs
JOURNAL NAME:
Open Journal of Social Sciences,
Vol.9 No.10,
October
29,
2021
ABSTRACT: With the digital assets increase, Digital Asset
Management (DAM) has become more crucial than ever before. DAM increases the
efficiency of managing contents and helps maximize the value of content. This
research through two case studies discovers the core elements necessary for effective DAM
practice, including BBC Redux and The World Digital Library. Findings show that in selecting a DAM system, managing
metadata and understanding user needs are the most necessary elements for
effective DAM practice. In addition, this research highlights that in the process of DAM practice, every element interacts
with the others. People still have to look at the DAM from a comprehensive
perspective of a DAM ecosystem.