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https://www.semanticscholar.org/paper/The-new-era-of-corporate-marketing%3A-Building-and-in-Kostamo/b8de283251db2c2fe1a438ecf9af640e97ccd8e0

has been cited by the following article:

• TITLE: Corporate Identity, Entrepreneurial Orientation and Cultural Values of Manufacturing Companies in Southern Philippines

  AUTHORS: Maria Estela Monette T. Monte Flauta

  KEYWORDS: Corporate Identity, Entrepreneurial Orientation, Cultural Values, Regression, Philippines

  JOURNAL NAME: Open Journal of Business and Management, Vol.9 No.4, July 21, 2021

  ABSTRACT: The objectives of this study were to investigate and understand whether entrepreneurial orientation and cultural values could determine the corporate identity of manufacturing companies in Southern Philippines. This study utilized a combination of descriptive correlation design and survey design. A total of 426 regular employees responded to the survey. Empirical results revealed high levels of entrepreneurial orientation, cultural values and corporate identity. Before performing out a statistical regression test, validation checks were conducted to assess whether regression assumptions were not violated. Further, findings found that cultural values have the greatest impact on corporate identity. The manufacturing companies have a common goal with their employees to achieve strong corporate identity. Establishing a favorable corporate identity highly necessary.