TITLE:
An Empirical Analysis of Public WeChat Accounts at a University Based on the WCI Algorithm
AUTHORS:
Xiangpeng Yang, Yi He
KEYWORDS:
WCI Algorithm, University WeChat Public Number, Empirical Analysis
JOURNAL NAME:
Open Journal of Business and Management,
Vol.8 No.5,
September
30,
2020
ABSTRACT: This paper takes WeChat propagation
index as the research parameter and uses the WCI specific algorithm to analyze. The analysis samples are five highly popular
public WeChat accounts at the Central University of Finance and Economics. The
top 50 articles with a reading index and thumbs-up rate in official WeChat
accounts were selected as analysis objects. The researcher conducted a detailed
analysis of the source, type, form, and release time of highly popular tweets
to provide an empirical basis for the smooth development of college students’
network education.