TITLE:
Analysis on the Development of New Energy Automobiles in China Using Multi-Attribute Attitude Model
AUTHORS:
Huiyuan Han, Xiaomin Gu, Ye Chen
KEYWORDS:
New Energy Automobiles, Multi-Attribute Attitude Model, R&D Innovation
JOURNAL NAME:
Modern Economy,
Vol.10 No.12,
December
27,
2019
ABSTRACT: The development of new energy automobiles has become
the consensus of all countries in the world. With China’s oil dependence on
foreign countries gradually entering the warning line, the oil consumption of
the automobile industry has reached more than 1/3 of the total consumption. So,
developing new energy automobiles is an important measure to alleviate the national
oil shortage and reduce the dependence on foreign oil. Using the
multi-attribute attitude model of consumer behavior, this paper compares the
new energy automobiles with the traditional vehicles, and constructs a
comprehensive evaluation model of consumers’ attitude towards automobile
consumption. The research shows that: in cities with high economic development
level, consumers’ preference for vehicle license plate will promote their
choice to buy new energy automobiles; and in cities with general economic development,
consumers’ preference for new energy automobiles is mainly because of a lower
price. Based on this, we then put
forward some countermeasures and suggestions, such as innovating the marketing
mode of new energy automobile development, improving the core technology of new
energy automobile and government investment.