TITLE:
Creativity on Icon Design of Mobile Apps
AUTHORS:
Kungpo Tao
KEYWORDS:
Visual Aesthetics, Icon Design, Product Development, Creativity, Mobile APPs
JOURNAL NAME:
Theoretical Economics Letters,
Vol.9 No.8,
November
25,
2019
ABSTRACT: The icon design of mobile
APPs could have a crucial effect on success of businesses since the initial contact with a business or service relies on
the visual evaluation on the icons. It
seems to be a challenge for designers to incorporate all the information within
a tiny space of an icon, not to mention how making it attracted. Creativity has
thus played its role in winning the game
in the market of mobile APPs. Taking advantage of aesthetics, creativity not
only makes a product more appealed but
saleable in the markets. Similar to product design, icon design requires not
only visual aesthetics, but all creative
imperatives. In the competitive market, the fact is that there are only a few
mobile APPs that have received awareness and survived every year since new
product design with visual aesthetics and creativity is not without difficulty.
It is the aim of the present research to examine the key factors of graphic
design and the effect of creativity on the popularity of mobile APPs across
different categories. The research intends to inspect the mobile APP’s key
characteristics and visualization. Theoretically, the research contributes to
the mobile APPs literature through its findings on dimensional analysis and its
relationships with creativity. In addition, results of the research provide
useful insights into how companies or services adopt a strategic tactics to make their icon symbols more creative in the
market of mobile APPs.