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https://doi.org/10.1177/002193479502600205

has been cited by the following article:

• TITLE: Black and Beautiful: A Content Analysis and Study of Colorism and Strides toward Inclusivity in the Cosmetic Industry

  AUTHORS: Cynthia M. Frisby

  KEYWORDS: Content Analysis, Colorism, Skin Tone, Beauty and Skin Tone, Marketing Beauty

  JOURNAL NAME: Advances in Journalism and Communication, Vol.7 No.2, June 19, 2019

  ABSTRACT: The purpose of this research is twofold: 1) to explore colorism in the cosmetic industry in light of multiple marketing venues such as social media, online, and retail stores and 2) to provide a snapshot of improvement (or lack of) in shades and foundation colors offered in the beauty industry. A Kolmogorov-Smirnov test conducted indicates that the total shades of foundation found in a sample of 49 cosmetic beauty brands do not follow a normal distribution, D(49) = .360, p = .0000. In addition, a Chi-Square goodness-of-fit test conducted also shows that the variety in foundation shades is also not equally distributed (χ2 = 68.7, df, 47, p