TITLE:
Context and Challenges Regarding the Environmental Certification of Soy Production in the Matopiba Region of Brazil
AUTHORS:
Antonio Carlos Reis de Freitas, Thiago Buosi
KEYWORDS:
Private Governance, Sustainability Standards, Roundtables, Soy
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.8 No.10,
October
9,
2018
ABSTRACT: Brazil has become one of
the world’s largest grain producers and exporters by increasing productivity as
well as expanding its agricultural frontiers in the last decades. Globally, the
relevance of the consumer awareness of the need to preserve natural ecosystems
is strengthened and consumer has demanded information from suppliers that
demonstrate the sustainability of the productive chains. In the Matopiba
region, the last agricultural frontier in the Brazilian Cerrado biome, soy
producers are being encouraged to adhere to the responsible soy certification standard. This study evaluated three groups of certified soy
producers. Field research has shown that farmers have common expectations:
legitimacy, risk reduction, land valuation, and promotion of different modalities
of access to the certification system.