TITLE:
Strategy of Enhancing Corporate Competitiveness through Operational Digitalization: Case of Axa France
AUTHORS:
Thierry Fleury Medard Denamguere, Xiangfeng Wu, Sokai Wiltord, Padou Maxime
KEYWORDS:
Corporate strategy, Competitiveness, Digitalization
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.8 No.6,
June
12,
2018
ABSTRACT: It has
been several years since trade was born between companies and different
nations, or the World Trade Organization (1994) completed the
idea in the context of carrying out their commercial activity without having
many barriers. The evolution of the new technology has allowed a new economic
boom, in order to reinforce and reinvigorate the capacity of human resources,
making a state of place on the digitalization requiring a strategy of the
company in the digitization and the practices to the method, going through a feasibility study that the group Axa had
looked into, in order to be able to engage in competitiveness. This study has
allowed us, therefore, to give concrete proposals related to the situation in
which the group is complementing the work that has already been done by our
predecessors, to be able to possess economic, political and cultural reforms.