TITLE:
Research on the Consumer Finance System of Ant Financial Service Group
AUTHORS:
Yanan Zhao
KEYWORDS:
Consumer Finance, E-Commerce Platform, Consumption Stickiness, Credit System
JOURNAL NAME:
American Journal of Industrial and Business Management,
Vol.7 No.5,
May
16,
2017
ABSTRACT: This
paper takes the Ant Financial Service Group as an example and analyzes the
development pattern of its consumer finance system. The Ant Financial Service
Group developed from an e-commerce platform. Its consumer finance system takes
full advantages of the large amount of data which is accumulated from the
e-commerce platform. This kind of development mode can realize the win-win
development of e-commerce platform and Internet consumer finance, which has the
reference significance to the development of other consumer finance platforms.