TITLE:
Education Marketing Research
AUTHORS:
Xiaogang Yang
KEYWORDS:
Education Marketing, Educational Organization Marketing, Consumer Education, Educational Marketing
JOURNAL NAME:
Theoretical Economics Letters,
Vol.6 No.5,
October
21,
2016
ABSTRACT: “Education marketing” is a new concept used in high
frequency interiorly in recent years, but it has significantly different
interpretations in the educational circles and business circles, extremely easy
to cause the misuse and mix, which is not conducive to the development and
application of this new subject of marketing. The analysis of this paper shows
that: there are four essential differences in the understanding of “educational
marketing” in the education and business circles and two suggestions are put
forward to solve the problem.