Norsida, H. and Shaharir, M Z. (2003) Student Selection Method to the University through the Linear Goal Programming: A Pilot Study for Suitability at Malaysia Based on UPSI Data (Kaedah Pemilihan Pelajarke Universiti Menerusi Pengaturcaraan Linear Gol: Satu Kajian Perintis Kesesuaiannya di Malaysia Berasaskan Data di UPSI). Bulletin of the Malaysian Mathematical Sciences Society, 26, 129-139.

has been cited by the following article:

• TITLE: Integration of Two-Phase Goal Programming to Examine the Effectiveness of Membership Model

  AUTHORS: L. Muhamad Safiih, A. G. Ateq Mezral

  KEYWORDS: Lexicographic Goal Programming, Multi-Choice Goal Programming with Utility Function, Retail Loyalty Program Membership

  JOURNAL NAME: Theoretical Economics Letters, Vol.6 No.5, September 8, 2016

  ABSTRACT: This study introduces an alternative through two phases of goal programming to overcome the existing membership model problem that does not have a specific mathematical method to examine whether the receipt number of members is compatible with the criteria or characteristics that apply for membership through the lexicographic goal programming (LGP) and multi-choice goal programming with utility function (MCGP-U). It is applied for membership artificial data. The results indicate that both goal programming methods could meet the retail loyalty program membership modus operandi.