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Lin, M.H. and Hong, C.F. (2011) Opportunities for Crossing the Chasm between Early Adopters and the Early Majority through New Uses of Innovative Products. The Review of Socionetwork Strategies, 5, 27-42.
http://link.springer.com/article/10.1007%2Fs12626-011-0019-0
http://dx.doi.org/10.1007/s12626-011-0019-0
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