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Kaphingst, K.A., Rudd, R.E., DeJong, W. and Daltroy, L.H. (2004) Literacy Demands of Product Information Intended to Supplement Television Direct-to-Consumer Prescription Drug Advertisements. Patient Education and Counseling, 55, 293-300.
http://dx.doi.org/10.1016/j.pec.2003.11.003

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